RESPONSIBLE FASHION
BEYOND FASHION
Sustainable fashion is more than just a design, a trend or a product! It’s about responsibility, it’s about saying without speaking. It’s about spreading the powerful message, that you value and would like others to value. Its’s simple, clothes mean wearing that matters!
Hence make a wise decision -
Buy wise, choose wise and make it last!
That's why we are going beyond just fashion and always working towards making it more responsible.
MINIMAL TEXTILE WASTE
We only produce items we get an order for, avoiding textile waste from overproduction.
Each product you see in our catalogue is made on-demand - once you place an order, we produce it specifically for you. This allows us to avoid overproduction and textile waste, and we pride ourselves on being part of the sustainable fashion movement.
In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. Since we fulfill our products only when a customer buys them, we produce less waste than traditional made-to-sell retail stores.
CERTIFIED SUPPLIERS
Our suppliers have received platinum accreditation from WRAP (Worldwide Responsible Accredited Production) and they ensure that their employees are treated fairly without any discrimination. They are also among the participating companies of the Fair Labor Association and have committed to upholding the FLA Workplace Code of Conduct of Fair labor and are responsible for sourcing its entire supply chain.
They believe in an equal opportunity workplace. Their hiring and employment decisions, are made solely on the basis of skills and performance.
Our suppliers are bluedesign certified which guarantees the products are made through Eco-friendly processes. Many of our packaging material are either recyclable or biodegradable.
ECO FRIENDLY PROCESS
Printing Technology and Materials
Our clothing is printed with direct-to-garment (DTG) printing method. The printing tech used is made with sustainability in mind. DTG printers use almost zero water wastage and less energy, lowering our carbon footprint. The inks used for printing are water-based and free of harmful chemicals. Our printing partners also take care to dispose of any left-over ink according to the ink supplier guidelines in order to reduce harm to the environment.
Ensure Long-lasting Quality
We trust our suppliers to deliver high-quality products that will last many washes, keeping the colors vibrant and elasticity great. They conduct their own quality checks when launching every new product to ensure print quality and material durability. They use solar energy, limit water usage, and recycle waste by-products so that products can be produced in an Eco-friendly manner.