THE PROCESS
DESIGN
As a consumer, we think a lot before we make our purchase decision for clothes because ultimately it depicts our ambitions, emotions and spending habits.
Let’s wear what we value as consumers and reflect the better self-image of ourselves.
We create well articulated and thought provoking designs that promotes Sustainable Development Goals to raise awareness and inspire people to take action towards better sustainable future for all.
SELECTION
Our clothes are 100 % Airlume combed, ring-spun and long staple cotton, which is the purest form of cotton that feels softer than short staple cotton.
Our clothes feature high Eco-friendly dyes that are resistant to discoloration and fade. Thus, designs will stay vibrant and our clothes live longer. We also trust our suppliers to deliver high-quality products that will last many washes while keeping the elasticity great.
Why it is different from others?
Clean Cotton
The cotton is combed-out 2.5x more impurities than standard ring spun cotton
Long Staple Cotton
The staple length of the cotton fiber determines the ultimate feel of the final yarn. This makes less stray fibers and a tight-knit print surface.
Eco-Dyed
Our fabric is dyed using 7x less water and Eco-friendly dyes.
FITTING ATTRIBUTES
Our clothes are made with “Side Seamed” which you may usually find in a premium retail setting or in most of the designer wardrobe.
These clothes are designed to have a higher quality and tighter around the body, which ends being better looking and more figure flattering.
